Looking to find some information on how much it costs to advertise on the internet for a normal company. For example, if a company wanted a banner or link on a resource site how much would they charge? Of course its dependent on how much traffic the site gets, but are there any industry standard prices?
Thanks alot
There is no industry standard. It is totally dependant on the amount of traffice, or eyeballs, a particular website is getting.
One of the best ways to advertise your website online is through pay per click. Google and Yahoo are the big ones. Through them, you can get your ads running not only on the search engines, but on websites all over the Internet that have content that matches your website.
You may also want to look for joint venture opportunities. Are there other similar sites to yours that are non-competitors but offer products to the same general marketplace? You could offer to swap banner or text advertising with them.
Don’t overlook e-mail lists as well. You can find someone with an e-mail list. Offer to give them a large percentage of your profit on each sale if they’ll e-mail your ad to their list. It’s a way to make money and get new customers.
Best wishes to you. At least you’re thinking about these things. Many Internet marketers never stop to really think about specific ways to grow their business.
There is no industry standard. It is totally dependant on the amount of traffice, or eyeballs, a particular website is getting.
One of the best ways to advertise your website online is through pay per click. Google and Yahoo are the big ones. Through them, you can get your ads running not only on the search engines, but on websites all over the Internet that have content that matches your website.
You may also want to look for joint venture opportunities. Are there other similar sites to yours that are non-competitors but offer products to the same general marketplace? You could offer to swap banner or text advertising with them.
Don’t overlook e-mail lists as well. You can find someone with an e-mail list. Offer to give them a large percentage of your profit on each sale if they’ll e-mail your ad to their list. It’s a way to make money and get new customers.
Best wishes to you. At least you’re thinking about these things. Many Internet marketers never stop to really think about specific ways to grow their business.
References :
Advertising costs on the internet range from FREE to thousands of dollars. If you’re interested in advertising for free, I have an e-newsletter that gives you 27 sites you can advertise your business for free, with updates at least weekly, including marketing tips. All for free. Just go to http://www.the-marketing-princess.com to sign up.
References :
How long is a piece of string? How many angels fit on the head of a pin?
There are several different pricing models used for advertising on the internet, but it depends on what you consider "advertising." The creation of your web site is "advertising," but I assume you’re referring to advertising that would appear on other web sites to draw traffic to your site. These are the primary pricing models:
(1) CPM (cost per thousand adviews/pageviews/impressions): The advertiser pays based on the number of consumers who view the page; if 100,000 people view the page during a month, and the rate is $6 CPM, then the cost would be $600. CPM rates range from below $0.10 to as much as $50, depending on the quality of the site and audience, and the type of activity visitors are engaged in at the site.
(2) CPC/PPC (cost per click/pay-per-click): The advertiser pays a specific amount for each customer who clicks from the publisher’s site to the advertisers web site.
(3) Sponsorship: Flat monthly fee for having a banner or text ad appear on a site or page; no guarantees about traffic.
(4) Affiliate (Commission or Bounty): The advertiser pays the publisher a commission (X%) or bounty ($X) each time a customer clicks from the publisher’s site to the advertiser’s site and actually completes some specific action, such as buying a product or filling in a "lead form."
Ultimately my measure of advertising (as a consultant for merchants) is what amount of gross profit is generated by each dollar spent on advertising. (This is a type of "return on investment" or ROI analysis.)
References :
See http://www.led-digest.com/content/view/1928/190/ for a specific ROI analysis for a campaign.